I recently watched a video by Frank Kern that shows how a subject line that says "bad news…" got a whopping 39% open rate. And that triggered a flood of emails from copycat marketers. Can you guess the subject lines of these emails?
I recently got frustrated by the really bad service provided by my ISP… I had been patiently complaining and bearing up with all the lame excuses for too long… and sent them a letter requesting cancellation of my account. I was curtly told that I have to fill up a form that required all sorts of attachments including the original receipt (given to me when the account was started).
Recently I found a smart, modern bank demonstrate prompt customer service totally lacking in imagination and they lost good business because of that. Here is what happened and what they could have done:
I recently attended an interesting seminar hosted by Nasscom on employee attrition management. The main message of the speakers, Shelley and Arindam was on highlighting the cost of attrition. They also brought focus on watching early symptoms of discomfort in the key employees.
Here’s an interesting (but true) story:
Last Sunday I suddenly realized that I need a new photo for my visa and wanted to call my favorite photo studio to check if they are open. But I did not have their phone number ready. So I googled for their name but no luck. They did not have any web presence. The owner must have thought that he does not need to be on the Internet because he is just serving a small neighborhood.
