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This Sunday, 21st September 2008, we are going to see the first official Kolkata Bloggers meet AFAIK. I have signed in and will be glad to see you there too. I think the first session is going to be simple fun and get-to-know type but who knows, we may discover some gems and get to share some good ideas.

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chdbutton.gifDr. Mani Sivasubramanian, a child heart specialist does a blogathon (blogs for 24 hours at a stretch) on September 15th every year. He won’t be doing the blogathon this year. Why?

More on Are you aware of the Heart Kids Tweetathon?

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I recently watched a video by Frank Kern that shows how a subject line that says "bad news…" got a whopping 39% open rate. And that triggered a flood of emails from copycat marketers. Can you guess the subject lines of these emails?

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I recently got frustrated by the really bad service provided by my ISP… I had been patiently complaining and bearing up with all the lame excuses for too long… and sent them a letter requesting cancellation of my account. I was curtly told that I have to fill up a form that required all sorts of attachments including the original receipt (given to me when the account was started).

More on Make it as difficult to cancel your service as you can (a horrible tactic to retain customers?)

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Recently I found a smart, modern bank demonstrate prompt customer service totally lacking in imagination and they lost good business because of that. Here is what happened and what they could have done:

More on Yes Bank Demonstrates Basic Marketing Failure

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