We had a hotly debated discussion with Abhijit and Subrata pretty much disillusioned by the young generation who would endlessly tweet (as in chat) but not take up a serious stand on the really important things that matter to the ‘India cause‘. Add to this the fact that there are less than 20000 Twitter users in India out of a total population of more than a billion. Looks like a really uphill battle.

On the other hand, Abhishek, Abhijit and I felt that we are definitely making small impact to the society by sharing our notes on Cricket, Politics and Movies (CPM – a term coined by Simar) and by acting as whistleblowers on corruption by tweeting when we find a deficiency in someone’s service or attitude.

Can we make a difference to the way India works? If you are talking about being able to change the way India works or the way India works, well no. But as one audience member put it – we are definitely making a small impact. And if we can change just one thing, we can consider repeating that performance over and over and soon, we will find people taking note and changing. This is the way big revolutions were started.

My message to you is – when you see something nice, appreciate. When you see something bad, complain – loudly. Share with your friends and Twitter followers. Some will take notice and you will be causing an impact – however small. And you will be pleased you did.

You can setup multiple SMS channels and these can be public (available for viewing and subscribing to anyone) or private (no one can access unless invited). The users need to have a Google account and have to provide consent once by entering a verification code sent to them. No points for guessing that the verification code is sent by SMS.

Once verified and registered, the users can subscribe to any number of channels that they like. Whenever a new update appears on these channels, they will be sent a SMS message.

If you are meaning to start your own channel, the process is quite easy. Just select the “new channel” option and choose one of various ways to update. You can choose to send an update whenever you make a new post to your Blogger blog or with a RSS feed. You an also manually update a channel through the web or directly from your phone. The message will be (almost) instantly broadcast to all the subscribers.

So what can you use it for? I have created a channel for all my company executives and can update them about some matter just by posting an update on his channel. We have also created an offers channel for our clients and prospects where we will be posting special offers with short validity periods. There will be some awesome offers that have to be availed within a few hours. What’s your cool idea about using the SMS channels?