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Arun Agrawal

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Yes Bank Demonstrates Basic Marketing Failure

Blog, Business, Industry / By Arun Agrawal

Recently I found a smart, modern bank demonstrate prompt customer service totally lacking in imagination and they lost good business because of that. Here is what happened and what they could have done: I had a decent sized fixed deposit with Yes Bank which matured recently. The bank promptly issued a cheque for the maturity …

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Employee Attrition and Attraction

2 Comments / Blog, Business, Industry / By Arun Agrawal

I recently attended an interesting seminar hosted by Nasscom on employee attrition management. The main message of the speakers, Shelley and Arindam was on highlighting the cost of attrition. They also brought focus on watching early symptoms of discomfort in the key employees. I have myself noticed that the financial compensation is only one (and …

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5 star hotel won’t let you eat with a spoon

Blog, Personal / By Arun Agrawal

Yesterday I landed up in Peshawari, a restaurant in the ITC Sonar Bangla, a 5 star restaurant in Calcutta, with wife and kids for dinner. This restaurant is built upon the theme of a dining place in old Peshawar (now in Pakistan) and has interiors matching that place. While the food and the ambience was …

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Your local business needs a web site too

Blog, Business, Personal / By Arun Agrawal

Here’s an interesting (but true) story: Last Sunday I suddenly realized that I need a new photo for my visa and wanted to call my favorite photo studio to check if they are open. But I did not have their phone number ready. So I googled for their name but no luck. They did not …

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Son Develops Computerised Voting System For His School

Personal, Technology / By Arun Agrawal

I am very happy to share the news of my son (with a friend) having developed and successfully deployed a computerised voting system for his school, Lakshmipat Singhania Academy recently. This is apparently the first time electronic voting has been used in the school polls in India (even the world as per my knowledge, please let …

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About me

I help businesses increase the leads and sales from their websites through our Continuous Improvement Program through my company Ebizindia Consulting.

I am an engineer by profession and a marketer by passion.

Member: NASSCOM - Eastern Regional SME Committee
Past President: Nopany Alumni Association

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