Four books on getting found, and getting chosen
Buyers now make their shortlist on Google and in AI assistants such as ChatGPT before they contact anyone. I wrote these books to show business owners how that shortlist is made, how to check where they stand, and what to hand their web team. All four are free PDFs. You can download them straight away, with no form to fill.
Invisible to Prominent
How to get found on Google, recommended by ChatGPT and chosen by buyers, wherever they look
For every business owner. 134 pages. First edition, 2026.
Your next customer has a shortlist before he calls anyone. He built it from ChatGPT, the summary Google puts above its results, a few websites and a WhatsApp group. This book explains how those tools decide which businesses to name, gives you a 50-point check of where you stand, and a 90-day plan with a brief you can hand to your web team.
Before the Buyer Calls
What industrial buyers check on your website, and how to win the enquiry
For industrial manufacturers. 78 pages. First edition, October 2026.
Before a buyer invites a quote or registers a vendor, he looks the company up. This book covers the three questions he settles first, how to show capacity, track record and approvals, and ten questions to score your own site.
Of 30 manufacturer websites reviewed, 2 described a past supply in detail, and 2 let a buyer attach a drawing to an enquiry.
Grow Through Dealers
What your website should do for your dealers, their customers and the dealers you have not met yet
For manufacturers who sell through dealers. 80 pages. First edition, October 2026.
A website works for you when the salesman is not in the room: when a buyer checks the brand name he was given, when a dealer needs a product sheet to forward, when a distributor in a new state looks you up. Ten checks, a monthly count and a brief for your web team.
Of 30 dealer-led manufacturer websites reviewed, 3 let a buyer find a named dealer or outlet.
Chosen Worldwide
How Indian exporters get discovered online, earn the overseas buyer’s trust and win the enquiry
For indian exporters. 90 pages. First edition, October 2026.
An importer abroad cannot visit your factory before she writes, so your website stands in for the visit. This book covers the five questions she settles first, and how to present audits, certificates, capacity and packing in words a buyer, a search engine and an AI assistant can all read.
Of 30 exporter websites reviewed, 1 showed a certificate number, none showed carton or container packing, and 5 named or described their buyers.