On Sage Up with Pritika Loonia: why brochure websites lose buyers, and how to get recommended by AI
I was a guest on Sage Up, Pritika Loonia’s business podcast: episode 45, published on 12 October 2026, 66 minutes, in Hindi and English. We talked about why most business websites still read like brochures, how buyers now ask ChatGPT and other AI assistants before they visit any site, how a small business can start using AI without sending its team on courses, and how to test plans with AI before spending money on them.
What we talked about
Each heading links to that point in the video.
1:30 Fixing brochure websites
Most websites still read like a company brochure. A buyer first wants to know whether you can meet his requirement; your history can wait. Lead with the customer’s problem, let visitors choose their own path, and use the search or ad keyword to show the right page.
6:40 Landing page case study
For an events company running ads for corporate events: send the visitor to a page about corporate events only, describe the situation and what it is costing him, then show how the problem is solved. A site that only lists what you sell turns you into a commodity.
11:50 Optimising for AI discovery
Your first customer is now the buyer’s AI research agent. People ask ChatGPT, Claude and Gemini about their problem, not a keyword. An assistant can only recommend what it can read, so your experience, the problems you have solved and your case studies need to be on your website and on third-party sites such as Quora and Reddit.
16:32 How to start using AI
Start by talking to an AI assistant about your business, so it builds up context about you, then move beyond writing content to using it on real work.
22:47 SEO evolution and jobs
SEO is not dead. Answer engine optimisation is SEO wearing a coat: the question is still why an engine should recommend your site above the others.
28:50 Why AI courses fail
Fifteen staff doing fifteen different jobs gain little from one course. Give each a free account to discuss their own daily work, then a paid account and a challenge: do the one-hour task in five minutes.
34:14 Consulting case studies
A premium sweet shop that wants to move into luxury gifting, and how a well-trained AI, questioned hard so it does not guess, helped build the plan.
39:36 Virtual advisory board
A virtual board modelled on leading experts in sales, marketing and branding, used to test ideas and to get honest push-back before committing to them.
43:00 Website audit mistakes
The commonest mistake is plain salesmanship: this is what I sell, take it. A brochure site is fine only if all you need is a corporate presence for tenders.
46:45 Red team war gaming
Instead of asking AI to praise your plan, ask it to act as your red team and break the plan, the way armies test a strategy before a campaign.
51:10 Google Ads versus edutainment
Ads work only when you have a real distinguishing point. One client’s traffic doubled after SEO but enquiries did not follow, because the site only pushed the product and the enquiry form asked for too much.
56:20 Testing the market before ordering stock
A saree shop posts twenty supplier designs on Instagram, sees within a week which ones draw price enquiries, and orders only those: more sales, less dead stock.
1:00:36 Rapid fire and mindset
“What is seen, sells” is only half true. An AI agent is software using a language model. Run your plans through AI simulations, then start small and scale up.
Go further
The ideas in this conversation are set out in full, with checks you can run on your own website, in my four free books. If you would like to know what ChatGPT, Perplexity and Gemini say about your company today, message AUDIT and your company name on WhatsApp.
Original title on YouTube: “Digital Marketing Poora Badal Gaya, Ab Poorni Cheeze Nahi Chalegi - Arun Agrawal - Sage Up Ep- 45”.