Dr. Mani Sivasubramanian, a child heart specialist does a blogathon (blogs for 24 hours at a stretch) on September 15th every year. He won’t be doing the blogathon this year. Why? Because this year, he is doing a Tweetathon 🙂 In view of the popularity of the Twitter platform, he will be tweeting for 24…
I recently watched a video by Frank Kern that shows how a subject line that says "bad news…" got a whopping 39% open rate. And that triggered a flood of emails from copycat marketers. Can you guess the subject lines of these emails? You guessed it right! All of these emails had the subject "Bad…
I recently got frustrated by the really bad service provided by my ISP… I had been patiently complaining and bearing up with all the lame excuses for too long… and sent them a letter requesting cancellation of my account. I was curtly told that I have to fill up a form that required all sorts…
Recently I found a smart, modern bank demonstrate prompt customer service totally lacking in imagination and they lost good business because of that. Here is what happened and what they could have done: I had a decent sized fixed deposit with Yes Bank which matured recently. The bank promptly issued a cheque for the maturity…
I recently attended an interesting seminar hosted by Nasscom on employee attrition management. The main message of the speakers, Shelley and Arindam was on highlighting the cost of attrition. They also brought focus on watching early symptoms of discomfort in the key employees. I have myself noticed that the financial compensation is only one (and…